- I-Luosifen, noma ama-noodle elayisi lomnenke, ibivele iwukudla okuthengiswa kakhulu eTaobao ngonyaka odlule, kodwa ukuvalwa kwezindawo kubone ukuthandwa kwayo kudlondlobala.
- Idume ngephunga nokunambitha kwayo okubabayo, isidlo saqala njengesidlo esishibhile sasemgwaqweni edolobheni laseLiuzhou ngeminyaka yawo-1970.
Isitsha esithobekile sama-noodle esivela eGuangxi eningizimu-ntshonalanga yeChina sesiphenduke isidlo sezwe ngesikhathi sodlame lwe-Covid-19.
I-Luosifen, noma i-river rice noodles, iyindawo ekhethekile yedolobha lase-Liuzhou e-Guangxi, kodwa abantu kulo lonke elase-China bebezwakalisa uthando lwabo lwezinguqulo ezisheshayo ezipakishwe ngaphambilini zama-noodle ku-inthanethi.Izihloko ezimayelana nama-noodle seziphenduke izinto ezihamba phambili ku-Weibo, impendulo yaseChina ku-Twitter, njengokuthi abe kanjani ukudla okuyintandokazi yabantu abaningi ngesikhathi sokuvalwa ekhaya, nokuthi ukumiswa kwezimboni ezenza ama-noodle kwaholela kanjani ekushodeni okukhulu kwawo ku-e- amapulatifomu ezentengiselwano.
Ekuqaleni ibisetshenziswa njengesidlo esishibhile sasemgwaqweni ezitolo ezingomakhelwane ezingodongeni e-Liuzhou, ukuduma kwe-luosifen kwaqala ukugqama ngemuva kokuthi kuvezwe kudokhumenti yokudla eshisa izikhotha yango-2012.y,I-Bite yaseChina, kunethiwekhi ye-TV yezwe.Manje sekunezindawo zokudlela ezingaphezu kuka-8,000e-China esebenza ngokukhethekile ngama-noodle kuwo wonke amaketanga ahlukahlukene.
Isikole sokuqala sezwe se-luosifen semboni yezandla savulwa ngoMeyi e-Liuzhou, ngenhloso yokuqeqesha abafundi abangu-500 ngonyaka ngezinhlelo eziyisikhombisa ezihlanganisa ukukhiqiza, ukulawula izinga, ukusebenza kwezitolo zokudlela kanye ne-e-commerce.
"Ukuthengiswa kwaminyaka yonke kwama-noodle e-luosifen apakishwa ngokushesha kuzodlula ama-yuan ayizigidi eziyizinkulungwane eziyi-10 [US$1.4 billion], uma kuqhathaniswa nama-yuan ayizigidi eziyizinkulungwane eziyisithupha ngo-2019, futhi ukukhiqizwa kwansuku zonke manje sekungamaphakethe angaphezu kwezigidi ezingu-2.5," kusho isikhulu se-Liuzhou Luosifen Association u-Ni Diaoyang. emcimbini wokuvula isikole, wengeza ngokuthi okwamanje imboni ye-luosifen intula kakhulu ithalente.
“Isincomo seI-Bite yaseChinayenza ukuduma kwama-noodle kusabalele kulo lonke elaseShayina.Kunezindawo zokudlela ezikhethekile eBeijing, Shanghai, Guangzhou ngisho naseHong Kong, Macau naseLos Angeles e-US,” kusho yena.
Kodwa bekungumphathi omatasatasa efekthri ye-luosifen e-Liuzhou obangele ukushiseka kwamanje.Njengoba izwe lisebunzimeni ngenxa yokushoda, lapho amafekthri eqala ukuvula futhi, umphathi wenze ukusakaza bukhoma ngenkundla yamavidiyo amafushane adumile i-Douyin ebonisa ukuthi awenza kanjani ama-noodle, futhi wathatha ama-oda abukhoma ku-inthanethi kubabukeli.Angaphezu kuka-10,000 amaphakethe athengiswe ngamahora amabili, ngokusho kwabezindaba zendawo.Abanye abenzi be-luosifen balandela ngokushesha okufana nalokhu, bakha uhlanya oluku-inthanethi olungakaze luphele kusukela ngaleso sikhathi.
Inkampani yokuqala edayise i-luosifen epakishiwe yasungulwa e-Liuzhou ngo-2014, yashintsha ukudla okulula komgwaqo kwaba ukudla kwasekhaya.Ukuthengiswa kwe-luosifen epakishwe ngaphambilini kufinyelele kuma-yuan ayizigidi eziyizinkulungwane ezingu-3 ngo-2017, ngokuthengiswa kwamanye amazwe ngaphezu kwama-yuan ayizigidi ezingu-2, ngokombiko wenkampani yabezindaba yaseChina i-coffeeO2O, ehlaziya amabhizinisi okudlela.Kunezinkampani ezingaphezu kuka-10,000 ze-e-commerce ezithengisa ama-noodle.
Umbiko uthe ngo-2014, inqwaba yezitolo ezithengisa ama-noodle asheshayo zamiswa endaweni ye-e-commerce yaseTaobao.(I-Taobao iphethwe yi-Alibaba, nayo engumnikazi we-Thumela.)
"Isibalo sabathengisi baseTaobao bama-noodle sikhule ngamaphesenti angu-810 kusukela ngo-2014 kuya ku-2016. Ukuthengisa kuqhume ngo-2016, kubhaliswa unyaka nonyaka ukwanda ngamaphesenti angu-3,200," kusho umbiko.
ITaobao ithengise amaphakethe e-luosifen angaphezu kwezigidi ezingama-28 ngonyaka odlule, okwenza kwaba ukudla okuthandwa kakhulu endaweni yesikhulumi, ngokusho kombiko we-2019 Taobao Foodstuffs Big Data Report.
Isitsha se-river snail rice noodles, esaziwa nge-luosifen, esivela endaweni yokudlela ye-Eight-Eight Noodles e-Beijing, e-China.Isithombe: Simon SongIsitsha esithobekile sama-noodle esivela eGuangxi eningizimu-ntshonalanga yeChina sesiphenduke isidlo sezwe ngesikhathi sodlame lwe-Covid-19.
I-Luosifen, noma i-river rice noodles, iyindawo ekhethekile yedolobha lase-Liuzhou e-Guangxi, kodwa abantu kulo lonke elase-China bebezwakalisa uthando lwabo lwezinguqulo ezisheshayo ezipakishwe ngaphambilini zama-noodle ku-inthanethi.Izihloko ezimayelana nama-noodle seziphenduke izinto ezihamba phambili ku-Weibo, impendulo yaseChina ku-Twitter, njengokuthi abe kanjani ukudla okuyintandokazi yabantu abaningi ngesikhathi sokuvalwa ekhaya, nokuthi ukumiswa kwezimboni ezenza ama-noodle kwaholela kanjani ekushodeni okukhulu kwawo ku-e- amapulatifomu ezentengiselwano.
Ekuqaleni ibisetshenziswa njengesidlo esishibhile sasemgwaqweni ezindaweni ezingomakhelwane bezitolo eziku-hole-in-the-wallU-Liuzhou, ukuduma kuka-luosifen okokuqala ngqa ngemuva kokuvezwa ku-documentary yokudla eyashisa izikhotha ngo-2012,I-Bite yaseChina, kunethiwekhi ye-TV yezwe.Manje sekunezindawo zokudlela ezingaphezu kuka-8,000e-China esebenza ngokukhethekile ngama-noodle kuwo wonke amaketanga ahlukahlukene.
Iminenke yomfula ibiliswa amahora amaningi kuze kube yilapho inyama ihlakazeka ngokuphelele.Isithombe: Simon SongIsikole sokuqala sezwe se-luosifen imboni yezomsebenzi savulwa ngoMeyi e-Liuzhou, ngenhloso yokuqeqesha abafundi abangu-500 ngonyaka ngezinhlelo eziyisikhombisa ezihlanganisa ukukhiqiza, ukulawula izinga, ukusebenza kwe-restaurant kanye ne-e-com. 10 billion yuan [US$1.4 billion], uma kuqhathaniswa nama-yuan ayizigidi eziyizinkulungwane eziyisithupha ngo-2019, futhi ukukhiqizwa kwansuku zonke manje sekungaphezu kwezigidi ezingu-2.5 zamaphakethe,” kusho isikhulu seLiuzhou Luosifen Association u-Ni Diaoyang emcimbini wokuvula isikole, wengeza ngokuthi okwamanje imboni ye-luosifen. untula kakhulu ithalente.
“Isincomo seI-Bite yaseChinayenza ukuduma kwama-noodle kusabalele kulo lonke elaseShayina.Kunezindawo zokudlela ezikhethekile eBeijing, Shanghai, Guangzhou ngisho naseHong Kong, Macau naseLos Angeles e-US,” kusho yena.
Kodwa bekungumphathi omatasatasa efekthri ye-luosifen e-Liuzhou obangele ukushiseka kwamanje.Njengoba izwe lisebunzimeni ngenxa yokushoda, lapho amafekthri eqala ukuvula futhi, umphathi wenze ukusakaza bukhoma ngenkundla yamavidiyo amafushane adumile i-Douyin ebonisa ukuthi awenza kanjani ama-noodle, futhi wathatha ama-oda abukhoma ku-inthanethi kubabukeli.Angaphezu kuka-10,000 amaphakethe athengiswe ngamahora amabili, ngokusho kwabezindaba zendawo.Abanye abenzi be-luosifen balandela ngokushesha okufana nalokhu, bakha uhlanya oluku-inthanethi olungakaze luphele kusukela ngaleso sikhathi.
Izinhlobo ezahlukahlukene ze-luosifen esheshayo epakishwe ngaphambilini.Isithombe: Simon SongInkampani yokuqala edayise i-luosifen epakishiwe yasungulwa e-Liuzhou ngo-2014, yashintsha ukudla okulula komgwaqo kwaba ukudla kwasekhaya.Ukuthengiswa kwe-luosifen epakishwe ngaphambilini kufinyelele kuma-yuan ayizigidi eziyizinkulungwane ezingu-3 ngo-2017, ngokuthengiswa kwamanye amazwe ngaphezu kwama-yuan ayizigidi ezingu-2, ngokombiko wenkampani yabezindaba yaseChina i-coffeeO2O, ehlaziya amabhizinisi okudlela.Kunezinkampani ezingaphezu kuka-10,000 ze-e-commerce ezithengisa ama-noodle.
NJALO NGOMGQIBELOI-SCMP Global Impact NewsletterNgokuthumela, uyavuma ukuthola ama-imeyili wokumaketha avela ku-SCMP.Uma ungazifuni lezi, phawula laphaNgokubhalisa, uyavumelana nokwethu I-T&CfuthiInqubomgomo yobumfihloUmbiko uthe ngo-2014, inqwaba yezitolo ezithengisa ama-noodle asheshayo zamiswa endaweni ye-e-commerce yaseTaobao.(I-Taobao iphethwe yi-Alibaba, nayo engumnikazi we-Thumela.)
"Isibalo sabathengisi baseTaobao bama-noodle sikhule ngamaphesenti angu-810 kusukela ngo-2014 kuya ku-2016. Ukuthengisa kuqhume ngo-2016, kubhaliswa unyaka nonyaka ukwanda ngamaphesenti angu-3,200," kusho umbiko.
I-Taobao ithengise amaphakethe e-luosifen angaphezu kwezigidi ezingu-28 ngonyaka odlule, okwenza yaba ukudla okudume kakhulu
Inkundla yokwabelana ngamavidiyo e-Chinese Bilibilihai-sa specialist luosifen channel enamavidiyo angaphezu kuka-9,000 nokubukwa kwezigidi ezingu-130, nama-vlogger amaningi okudla abhala mayelana nendlela apheke futhi ayijabulele ngayo ubumnandi ekhaya ngesikhathi sokuvalwa kwe-Covid-19.
Idume ngephunga nokunambitheka kwayo okubabayo, isitoko se-luosifen senziwa ngokubilisa iminenke yomfula kanye nengulube noma amathambo enyama yenkomo, ukuwapheka amahora ngamagxolo e-cassia, impande ye-licorice, i-cardamom emnyama, i-anise yenkanyezi, imbewu ye-fennel, ikhasi le-tangerine elomile, ama-clove, isihlabathi. i-ginger, upelepele omhlophe kanye neqabunga le-bay.
Inyama yomnenke ihlakazeka ngokuphelele, ihlanganiswe nesitoko ngemuva kwenqubo ende yokubilisa.Ama-noodle anikezwa namakinati, amahlumela e-bamboo afakwe emanzini anosawoti nobhontshisi oluhlaza, ukhunta olumnyama olusihliwe, amashidi kabhontshisi nemifino eluhlaza.
UChef Zhou Wen wase-Liuzhou unesitolo se-luosifen esifundeni sase-Haidian e-Beijing.Uthi ukufutheka okuyingqayizivele kuvela kumahlumela e-bamboo afakwe emanzini anosawoti, isiphuzo esivamile esigcinwa imindeni eminingi yase-Guangxi.
“Ukunambitheka kuqhamuka ekuvundiseni amahlumela e-sweet bamboo isigamu senyanga.Ngaphandle kwamahlumela e-bamboo, ama-noodle azolahlekelwa umphefumulo wawo.Abantu baseLiuzhou bayawathanda amahlumela abo oqalo amnandi afakwe emanzini anosawoti.Bagcina i-urn yakho ekhaya njengesinongo sezinye izitsha,” usho kanje.
“Isitoko seLuosifen senziwe ngomlilo omncane ubilisa iminenke ethosiwe yasemfuleni i-Liuzhou enamathambo enyama kanye nama-condiments angu-13 amahora ayisishiyagalombili, okwenza isobho libe nephunga elimnandi.Abadla okungewona amaShayina bangase bangajabuleli ukunambitheka okubabayo ekunambithekeni kwabo kokuqala njengoba izingubo zabo zizoba nephunga kamuva.Kodwa kulabo abadlayo abakuthandayo, uma sebeyiphunga, bafuna ukudla ama-noodle.”
UGubu Street e-Liuzhou uziqhenya ngemakethe enkulu kunazo zonke yeminenke yomfula edolobheni.Abantu bendawo lapho ngokwesiko babedla iminenke yasemfuleni isobho noma ezitsheni ezithosiwe asaukudla okulula komgwaqo.Veama-ndors avela ezimakethe zasebusuku ku-Gubu Street, owaqala ukuvela ngasekupheleni kwawo-1970, aqala ukupheka ama-noodle elayisi kanye neminenke yomfula ndawonye, okwenza i-luosifen isidlo esidumile kubantu bendawo.Amakhono okwenza ukudla okwehla esiphundu afakwa ohlwini lwamagugu amasiko angaphatheki aseShayina ngo-2008.
E-Eighty-Eight Noodles, enezitolo ezimbili e-Beijing, indishi ithengiswa kufika kuma-yuan angu-50, okuholela ababhulogi bokudla ukuyibiza ngokuthi i-luosifen ebiza kakhulu ethengiswa e-Beijing.
"Ama-noodle ethu elayisi enziwe ngezandla futhi isitoko senziwe ngokubilisa amathambo ezingulube amahora ayisishiyagalombili," kusho umphathi wesitolo, u-Yang Hongli, enezela indawo yokuqala evulwe ngo-2016. ezithengiswayo [esitolo ngasinye] nsuku zonke.”
Ihamba ngokuduma okukhulu kwama-noodle, i-Wuling Motors, indlunkulu yayo e-Liuzhou, isanda kwethula iphasela lesipho se-limited-edishini ye-luosifen.Iphakethe lifika ngamabhokisi anezinsimbi ezinemibala yegolide namakhadi esipho.
Le nkampani ithi yize ukukhiqiza ukudla nezimoto kungezona izimboni ezixhumene, igxumele kwi-luosifen bandwagon ngenxa yokuduma kwayo okukhulu ngemuva kokugqashuka kweCovid-19.
"I-Luosifen kulula ukuyipheka futhi inempilo kakhulu kunama-noodle [ejwayelekile] asheshayo," isho esitatimendeni sabezindaba.“Ithengiswe kahle kakhulu [ngesikhathi sokuqubuka kwe-coronavirus] kangangokuthi ayisekho esitokweni kumapulatifomu e-e-commerce ahlukahlukene.Ngokuhambisana nokuphazamiseka okudalwe ngamaketanga ezimpahla okudalwe ukugqashuka kwe-Covid-19, i-luosifen isiphenduke umcebo onzima ukutholakala ngobusuku obubodwa.
“Selokhu sasungulwa ngo-1985 isiqubulo sethu sithi ukukhiqiza noma yini edingwa abantu.Ngakho-ke sethule ama-noodle ukuze asize ukwanelisa isidingo somphakathi.”
Qaphela:isihloko sivela eSouth China Morning Post
Isikhathi sokuthumela: Jul-06-2022